A 360 acquisition system for ecommerce that already invoices, wants to grow and needs to organize SEO, Ads, CRO, analytics, content, technology and business decisions under the same direction.
Ecommerce Universe is not about hiring SEO on the one hand, Ads on the other and design when something breaks. It is a monthly direction that understands the business, the catalog, the margins, the end customer and the decisions that must be made to sell more.
We work with a mix of strategy and execution: we analyze, prioritize, implement, measure and decide again. The value is not just in doing tasks, but in knowing which tasks matter, when to do them, and what impact they can have.
Since 2014 we have used an internal idea to explain it: #everythingisecommerce. Every business needs to sell better. In ecommerce, that means connecting acquisition, conversion, technology and measurement in the same system.
For projects with a sufficient base and a first layer of monthly execution.
Greater involvement, more channels, more execution, more coordination and more speed of implementation.
Minimum reasonable time to diagnose, execute, measure and consolidate improvements.
We review your store, your current investment, your team and your objectives to tell you if it makes sense to enter Universo Ecommerce and with what scope.
It's not a lack of desire. It is lack of map. There are costs, technical decisions, measurement, campaigns, architecture, content and conversion that are often disconnected.
A campaign here, an SEO improvement there, design changes without measurement and decisions made out of urgency. Universe orders the complete system.
Many projects do not take into account the real costs of structure, technology, acquisition, maintenance, content and team. That limits growth.
An ecommerce on bad or low-performing servers can lose visibility, conversion and margin. Technology also sells.
The customer does not always know how many pieces influence selling online. Our job is to explain them, prioritize them and execute them with criteria.
Everything that comes in is worked on with our expertise and with a single direction so that the project advances without disconnected pieces.
Technical, categories, product pages, indexing, content, architecture and organic opportunities.
Structure, optimization, profitability reading and connection with landing, catalog and measurement.
Campaigns to support acquisition, remarketing and demand when ecommerce needs it.
Content that supports positioning, comparisons, categories, listings and commercial objections.
Improvements in messages, landings, categories, product pages, forms, checkout and purchase funnel.
Review of categories, product pages, arguments, navigation, internal search and purchase friction.
Useful measurement to decide which channel, category, campaign or product deserves the most attention.
Review of performance, hosting, technical base, structure and points that hinder sales or visibility.
Roadmap, priorities, meetings, coordination, monitoring and permanent senior criteria.
Tasks, those responsible, pace, review and focus so that the plan does not remain just recommendations.
The first month serves to create clarity, organize priorities and begin to move the levers with more impact.
Business, objectives, team, catalog, margins, channels, analytics, CMS, Ads and technical status.
We detect SEO blocks, campaigns, measurement, technology, conversion and commercial structure.
We convert the diagnosis into tasks, priorities, responsible parties and an understandable execution plan.
We attack quick wins, critical measurement, obvious errors and opportunities that should not wait.
We review progress, data, dependencies and define the next block of work.
It was not magic or an isolated action. It was architecture, content, technical SEO, catalog structure and ecommerce vision working in the same direction. At Fotok we position more than 500 URLs in the top positions of Google, with a very important impact on sales.
Universo Ecommerce begins with order and continues with execution, monitoring and monthly decisions.
We understand business, catalog, margins, channels, technology, analytics, history and real implementation capacity.
We define priorities by impact, effort, technical dependency and commercial opportunity.
We organize tasks, people responsible, progress and priorities so that the entire project has traceability.
We implement, measure, report and adjust the plan according to data and business context.
Projects that bill at least 10 times what they should invest in us and need to grow with more structure.
Serious launches, with sufficient investment capacity and vision to build a channel, brand, acquisition and technology.
It is not the right service for those who start without a budget, do not yet understand SEO or Ads, or hope to sell online without assuming the real structure costs.
It works best when the customer understands your business, provides context, and wants to make decisions with data, not just ask for tasks.
Many PrestaShop stores have potential, but they have performance, indexing, filters, architecture, modules, hosting or catalog problems. There we can contribute a lot of criteria.
We work with depth structure, facets, product pages, categories, modules, speed, internal linking and measurement.
When the project requires a corporate website, we develop it in HTML or WordPress according to need, maintenance and future evolution.
We understand sectors, business, end customer and commercial decisions. We don't just look at panels, we look at how it is sold.
Tell us where your ecommerce is and we will review if it makes sense to work together, with what level of involvement and what first priorities we see.
Includes strategy, execution, SEO ecommerce, Ads, CRO, analytics, dashboards, content, technology, monthly roadmap, ClickUp management and senior management.
It does not include the investment in euros of advertising campaigns or complex audiovisual creations such as documentaries, advanced production videos or other external materials.
We work with levels of involvement from €1,500 to €5,000 per month, depending on scope, channels, team, complexity and speed of execution.
Because ecommerce needs connected decisions. If SEO, Ads, CRO, technology and measurement work separately, context and speed are lost.
We recommend 6 months. It is the minimum reasonable time to onboard, diagnose, execute, measure and begin to consolidate growth decisions.