Everything inside Ecommerce Universe
Seven work areas under a single direction, so no piece works on its own.
90-day plan
Diagnosis, roadmap and first actions in the first quarter. You know exactly what will be done and why, from day one.
Senior strategic direction
A marketing director who knows your business, margins and goals. Not an account manager forwarding tasks.
Technical SEO and architecture
Solid technical base, category and product-page structure built so Google understands and ranks you sustainably.
CRO on product pages and landings
Fewer visits leaving without buying. We improve messaging, CTAs and the purchase flow with data, not guesses.
Google Ads connected to SEO
Campaigns that reinforce what already ranks, not that compete with it. Real ROAS, honest performance reading.
Real business measurement
GA4, GTM and dashboards to know which channel, category or product makes money, not just visits or sessions.
Useful monthly report
What was done, what happened and what's next month. No jargon. With concrete decisions on the table.
No risk
If within the first 30 days you don't see this is serious, you don't pay the next month. No lock-in: we recommend 6 months because SEO takes a few months to gain traction, but if at any point it doesn't work, you leave with no penalty or fine print.
From €1,500/month, depending on scope and speed.
Does not include ad spend or external tools.
Many ecommerce businesses do not grow because they do not know everything that needs to be done.
It's not a lack of desire. It is lack of map. There are costs, technical decisions, measurement, campaigns, architecture, content and conversion that are often disconnected.
Loose actions without direction
A campaign here, an SEO improvement there, design changes without measurement and decisions made out of urgency. Universe orders the complete system.
Miscalculated real costs
Many projects do not take into account the real costs of structure, technology, acquisition, maintenance, content and team. That limits growth.
Weak servers and technical base
An ecommerce on bad or low-performing servers can lose visibility, conversion and margin. Technology also sells.
Not understanding the scope
The customer does not always know how many pieces influence selling online. Our job is to explain them, prioritize them and execute them with criteria.
Services included within Universo Ecommerce
Everything that comes in is worked on with our expertise and with a single direction so that the project advances without disconnected pieces.
Acquisition
SEO ecommerce
Technical, categories, product pages, indexing, content, architecture and organic opportunities.
Google Ads and Shopping
Structure, optimization, profitability reading and connection with landing, catalog and measurement.
Meta Ads
Campaigns to support acquisition, remarketing and demand when ecommerce needs it.
Content and copy
Content that supports positioning, comparisons, categories, listings and commercial objections.
Conversion
CRO
Improvements in messages, landings, categories, product pages, forms, checkout and purchase funnel.
Catalog and commercial UX
Review of categories, product pages, arguments, navigation, internal search and purchase friction.
Technology and measurement
GA4, GTM and dashboards
Useful measurement to decide which channel, category, campaign or product deserves the most attention.
Speed and technology
Review of performance, hosting, technical base, structure and points that hinder sales or visibility.
Address
Strategic direction
Roadmap, priorities, meetings, coordination, monitoring and permanent senior criteria.
Execution management
Tasks, those responsible, pace, review and focus so that the plan does not remain just recommendations.
What happens when you start with Universo Ecommerce
The first month serves to create clarity, organize priorities and begin to move the levers with more impact.
Onboarding and access
Business, objectives, team, catalog, margins, channels, analytics, CMS, Ads and technical status.
Initial diagnosis
We detect SEO blocks, campaigns, measurement, technology, conversion and commercial structure.
Roadmap in ClickUp
We convert the diagnosis into tasks, priorities, responsible parties and an understandable execution plan.
First actions
We attack quick wins, critical measurement, obvious errors and opportunities that should not wait.
Reading and next sprint
We review progress, data, dependencies and define the next block of work.
Fotok: more than 500 URLs in the top positions of the SERP
It was not magic or an isolated action. It was architecture, content, technical SEO, catalog structure and ecommerce vision working in the same direction. At Fotok we position more than 500 URLs in the top positions of Google, with a very important impact on sales.
How we work each project
Universo Ecommerce begins with order and continues with execution, monitoring and monthly decisions.
Main onboarding
We understand business, catalog, margins, channels, technology, analytics, history and real implementation capacity.
Diagnosis and roadmap
We define priorities by impact, effort, technical dependency and commercial opportunity.
ClickUp Management
We organize tasks, people responsible, progress and priorities so that the entire project has traceability.
Execution and measurement
We implement, measure, report and adjust the plan according to data and business context.
It is not for any ecommerce. It is for projects with ambition, margin and execution capacity.
✅ Ecommerce that already invoices
Projects that bill at least 10 times what they should invest in us and need to grow with more structure.
✅ New projects with adequate budget
Serious launches, with sufficient investment capacity and vision to build a channel, brand, acquisition and technology.
⚠️ Does not fit with baseless projects
It is not the right service for those who start without a budget, do not yet understand SEO or Ads, or hope to sell online without assuming the real structure costs.
⚠️ Requires involvement and context
It works best when the customer understands your business, provides context, and wants to make decisions with data, not just ask for tasks.
PrestaShop is one of our great specialties
Many PrestaShop stores have potential, but they have performance, indexing, filters, architecture, modules, hosting or catalog problems. There we can contribute a lot of criteria.
PrestaShop ecommerce
We work with depth structure, facets, product pages, categories, modules, speed, internal linking and measurement.
Corporate website
When the project requires a corporate website, we develop it in HTML or WordPress according to need, maintenance and future evolution.
Knowledge of sectors
We understand sectors, business, end customer and commercial decisions. We don't just look at panels, we look at how it is sold.
Do you want to know if Universo Ecommerce fits your project?
Tell us where your ecommerce is and we will review if it makes sense to work together, with what level of involvement and what first priorities we see.
Questions about Universe Ecommerce
Includes strategy, execution, SEO ecommerce, Ads, CRO, analytics, dashboards, content, technology, monthly roadmap, ClickUp management and senior management.
It does not include the investment in euros of advertising campaigns or complex audiovisual creations such as documentaries, advanced production videos or other external materials.
We work with levels of involvement from €1,500 to €5,000 per month, depending on scope, channels, team, complexity and speed of execution.
Because ecommerce needs connected decisions. If SEO, Ads, CRO, technology and measurement work separately, context and speed are lost.
We recommend 6 months. It is the minimum reasonable time to onboard, diagnose, execute, measure and begin to consolidate growth decisions.