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SEO for PrestaShop built for sales, not just traffic

We work your PrestaShop store's SEO to solve indexing, filters, architecture and speed, turning a powerful catalog into rankings and sales.

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✓ A real diagnosis of your PrestaShop, not an automated PDF
✓ No commitment: we tell you if there's a real opportunity
✓ Reply within 24h
Filters & facets
Indexing & technical
Measurable organic revenue
Improve your PrestaShop SEO
Show us your store and we'll tell you where the opportunity is.
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PrestaShop is powerful for SEO, but easy to let get out of control

On large catalogs, PrestaShop creates SEO problems that hold back ranking if left unworked:

Filters that create thousands of URLs

Facets create endless URL combinations that Google crawls and that drain crawl budget.

Duplicate content

Pagination, parameters and similar pages create duplicates that confuse Google on which URL to prioritize.

Speed and Core Web Vitals

An unoptimized PrestaShop can be slow, and speed directly affects ranking and conversion.

Architecture and linking

Poorly tiered categories and weak internal linking stop link juice reaching the pages that sell.

What we optimize in a PrestaShop SEO strategy

Catalog architecture

We sort categories, subcategories and facets so the structure is useful for Google and the user.

Filter and facet management

We decide what to index and what not, with canonical, noindex and pagination rules to avoid wasting crawl.

PrestaShop technical SEO

Friendly URLs, canonicals, duplicates, sitemap, robots and performance specific to PrestaShop.

Optimized categories and pages

Copy, metadata and headings so each URL has clear intent and role.

Speed and Core Web Vitals

Load, image and resource optimization to improve experience and ranking.

Measurement and revenue

We connect SEO with revenue per category and product.

Your PrestaShop SEO has to speak the language of the business

No vanity metrics: we measure what turns into revenue.

01

Non-branded organic

Traffic from product or category searches, not from your brand.

02

Categories that win sales

Tracking the listing pages with the most commercial potential.

03

Organic channel revenue

Revenue attributed to SEO, separate from other channels.

04

Organic conversion

Conversion rate of SEO traffic and average order value.

Modules, versions and the details PrestaShop leaves to you

PrestaShop gives you full control over URLs, metadata and structure. That control also means many SEO decisions are left to whoever configures the store, and they change from one version to the next.

SEO modules: fewer and better

Many stores pile up SEO modules that overlap: two of them writing canonical tags, another generating a sitemap that does not match the real catalog. We review what each module does, keep the ones that add value and remove the rest, so one single source controls each signal.

Friendly URLs and the IDs in them

By default, PrestaShop product URLs include a numeric ID and the default category, so they change when a product is moved to another category. We settle the URL format before touching anything, and when a URL has to change, we map 301 redirects so the rankings it has earned are not lost.

Versions and upgrades

Moving from 1.6 or 1.7 to PrestaShop 8 or 9 changes the theme, the modules and sometimes the URLs. We review the upgrade plan from an SEO point of view, compare the old and new URLs and check the site in Search Console after the switch.

Product data and imports

Large catalogs are usually loaded by CSV or synced with an ERP, and that is where thin or duplicated product text comes from. We set rules so imported products arrive with useful titles, descriptions and attributes. Our guide to importing products into PrestaShop with CSV explains the process step by step.

How a PrestaShop SEO project works

Our PrestaShop SEO service follows the same process every month, so you always know what is being done in your store and why.

Keyword research and competitor analysis

We map the searches your customers use for each category and product family, and compare your rankings with the competitors that capture them. That research shows which categories need work, which need to be created and which keywords are already within reach.

A monthly plan of optimized URLs

Every month we optimize a batch of categories and product pages, chosen with Search Console data and margin. The changes are made in the back office and the theme, and they are published in the store, not left in a document.

Reports with results by category

Each month you receive a report with clicks, rankings and revenue from organic search, broken down by category. You can see what changed in the optimized URLs and which batch comes next.

Authority and backlinks

Sometimes competitors outrank you mainly because more websites link to them. In that case we analyze the backlink gap, tell you whether authority really is the bottleneck for search engines and what can realistically be done about it.

What it costs

A PrestaShop store with more than 100 URLs starts at €1,500 a month, and stores of up to 100 URLs start at €900 a month, excluding VAT and with no lock-in. Tool and module licenses and ad spend are not included. Every plan is listed on our public pricing page.

FAQ about PrestaShop SEO

Yes. PrestaShop is still a very powerful platform for SEO when worked well: full control of URLs, metadata and structure. The problem is almost never the platform, but how it's configured.

Filter and facet indexing that creates thousands of URLs, duplicate content, poorly handled pagination, unfriendly URLs and speed. Known problems with clear solutions.

Almost never. Migrating carries risk and cost. Before recommending anything, we check whether the problem is the platform or how it's worked, usually the latter.

Yes. In fact PrestaShop shines on large catalogs when architecture, filters and indexing are well resolved. That's where we add the most value.

Not necessarily. Work on categories, content and indexing can start on the version you have, as long as the store is stable and secure. If an upgrade is already planned, it is better to know from the start: we prioritize changes that will survive the upgrade and prepare the URL and redirect checks for the switch, so the new version does not undo the work.

Only a few. PrestaShop already lets you edit URLs, titles and meta descriptions without extra modules. A module makes sense when it solves something specific, such as managing faceted navigation, generating structured data or editing metadata in bulk on a large catalog. Before installing one, we check that it does not duplicate what another module or the theme already does, because overlapping modules are a common source of SEO errors.

Let's talk about your PrestaShop store

Tell us about your project and within 24 hours we will tell you where the opportunity is and whether it makes sense to work together.

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