We work your PrestaShop store's SEO to solve indexing, filters, architecture and speed, turning a powerful catalog into rankings and sales.
On large catalogs, PrestaShop creates SEO problems that hold back ranking if left unworked:
Facets create endless URL combinations that Google crawls and that drain crawl budget.
Pagination, parameters and similar pages create duplicates that confuse Google on which URL to prioritize.
An unoptimized PrestaShop can be slow, and speed directly affects ranking and conversion.
Poorly tiered categories and weak internal linking stop link juice reaching the pages that sell.
We sort categories, subcategories and facets so the structure is useful for Google and the user.
We decide what to index and what not, with canonical, noindex and pagination rules to avoid wasting crawl.
Friendly URLs, canonicals, duplicates, sitemap, robots and performance specific to PrestaShop.
Copy, metadata and headings so each URL has clear intent and role.
Load, image and resource optimization to improve experience and ranking.
We connect SEO with revenue per category and product.
No vanity metrics: we measure what turns into revenue.
Traffic from product or category searches, not from your brand.
Tracking the listing pages with the most commercial potential.
Revenue attributed to SEO, separate from other channels.
Conversion rate of SEO traffic and average order value.
Yes. PrestaShop is still a very powerful platform for SEO when worked well: full control of URLs, metadata and structure. The problem is almost never the platform, but how it's configured.
Filter and facet indexing that creates thousands of URLs, duplicate content, poorly handled pagination, unfriendly URLs and speed. Known problems with clear solutions.
Almost never. Migrating carries risk and cost. Before recommending anything, we check whether the problem is the platform or how it's worked, usually the latter.
Yes. In fact PrestaShop shines on large catalogs when architecture, filters and indexing are well resolved. That's where we add the most value.