We work on the SEO of your online store so that you gain visibility where it matters, position categories and products with purchase intention and better convert that traffic into income.
Many online stores have the same pattern: they invest in Ads, launch promotions, upload products and still do not build a stable organic base.
Most of the organic traffic goes to branded keywords or keywords with very low commercial intent. The main categories do not appear where they should.
The product content is almost the same for all competitors. Google does not distinguish and does not prioritize your store over others.
The crawl spends budget on worthless URLs. Facets generate thousands of duplicate pages that make it difficult to position the important ones.
The organic channel does not generate predictable sales. If you stop advertising investment, business suffers.
If your priority is to position categories, product pages and content, SEO for Ecommerce is the appropriate service. If you also need Ads, CRO, analytics, technology, roadmap and monthly execution under a single direction, then Universo Ecommerce is a better fit.
Architecture, technical SEO, categories, product pages, content, internal linking, indexing and measurement of the organic channel.
360 acquisition: SEO, Ads, CRO, analytics, technology, content, monthly roadmap and senior growth direction.
A complete approach from architecture to conversion, connected to business objectives.
We review the structure of categories, subcategories, facets and product pages so that real market demand is translated into a useful architecture for Google and the user.
We do not stop at informative keywords. We look for terms with commercial intent and connect them with URLs that can really generate business.
Indexing, crawling, canonicals, pagination, filters, facets, internal linking, speed, Core Web Vitals, sitemap and errors that affect organic visibility.
Texts, headers, metadata, conversion help blocks, FAQs and semantic elements so that each URL has a clear role within the catalog.
We create or define content that helps position categories, attack comparisons, resolve objections and capture demand in pre-purchase phases.
The SEO of an ecommerce does not end at the click. We review conversion and measurement elements to understand what traffic sells, what traffic only browses, and where the user is lost.
We work on collections, products, linking, blogs, templates, performance and structure to get more out of a platform that is very quick to launch, but easy to leave half done in SEO.
We organize the WordPress SEO layer and connect it with categories, product pages, taxonomies, performance and analytics to make the store more scalable.
PrestaShop is still a very powerful platform for SEO if you work well. We help solve indexing, filters, architecture, speed and catalog management.
Not always. Many times the problem is not the platform, but how it is structured, measured and worked. We review it before recommending anything.
Not vanity metrics — we measure what translates into revenue.
Traffic that comes from product or category searches, without depending on the brand name.
Track listing pages with the highest sales potential.
Revenue attributed to the SEO channel separated from other channels, with tracking by category and product.
SEO traffic conversion rate vs. other channels and average ticket to evaluate the real quality of the traffic generated.
It depends on the state of the store, the competition and the ability to implement changes. In ecommerce there are usually visible improvements when the technical base is corrected and the architecture is well organized.
We can work on SEO as the main axis and also review conversion points that affect the performance of the organic channel. There's no point in bringing traffic to a store that doesn't convert.
No. The important point is not just the size, but the clarity of the business, the demand potential and the ambition to build a profitable organic channel.
Not always. Many times the problem is not the platform, but how it is structured, measured and worked. We review it before recommending anything.
We work with Shopify, WooCommerce and PrestaShop mainly. We adapt to any platform with technical access.