We work your B2B company's SEO to attract the companies that can buy from you. Content for each stage of the cycle, high-intent terms and a focus on lead quality, not empty traffic.
Request SEO review →B2B companies tend to share the same pattern when SEO isn't well focused:
Informational visits that never turn into real commercial opportunities.
You don't show up when the client compares vendors and is ready to buy.
Content doesn't answer the real objections that stall the purchase.
The business depends on chasing clients, with no channel that attracts them predictably.
We identify terms for each stage: problem, solution, comparison and decision, prioritizing high commercial intent.
We create or define content that guides the decision-maker from detecting the problem to choosing a vendor.
We structure service, case and solution pages to capture demand and ease conversion.
Indexing, performance, structured data and a technical base to compete seriously.
We connect content with your sales team's real objections and the customer journey.
We measure leads and opportunities attributed to the organic channel, not just visits.
What matters is pipeline, not traffic.
Requests that match your ideal customer, not worthless form fills.
Rankings for comparison and hiring terms.
Pipeline generated by the organic channel, separate from others.
SEO against outreach and Ads in acquisition cost.
B2B SEO is search engine optimization for companies that sell to other companies: manufacturers, distributors, engineering firms, software and SaaS, and professional services. The goal isn't an immediate sale. It's that the right buyer finds you when they're looking for a supplier, and asks you for a quote.
That changes the whole approach. In a complex sale, cycles run for weeks or months, several people take part in the decision and each of them searches for something different. So results are measured in qualified leads and pipeline, not in traffic or same-day revenue.
Who takes part in the purchase and what each one looks for: the technician comparing specifications, the manager asking for references and the person who signs. Without that map, content gets written for nobody.
In B2B, keyword research doesn't start in a tool; it starts with your sales team. We ask what prospects want to know before signing, which suppliers you're compared with and which doubts stall the deal. Then we check in SE Ranking and Search Console what is actually searched and who ranks for it today. The searches fall into four groups, from lowest to highest purchase intent:
Decision and comparison searches go to service, solution and case study pages, each with its own on-page work; problem searches go to blog content that links to them. Before creating a new page we check that it doesn't compete with another page on your website for the same search. On corporate sites with years of content it's the most common problem: three pages saying the same thing and none on Google's first page.
In B2B industries, few companies compete for few searches, and authority usually makes the difference: how many relevant websites in your sector link to you and mention you. A link from a trade association, a technical magazine or a manufacturer you work with is worth more than a hundred links from generic directories.
That's why our B2B SEO services include an authority and link building plan built on sources from your own industry:
Brand matters too. When a decision-maker searches for your name after a meeting or a trade fair, they need to find a website that answers what they're looking for: services, cases, industries and a clear way to ask for a quote. Brand searches and mentions on other websites also count when ChatGPT or Google's AI Overviews recommend suppliers; we work on that side in our AI visibility service.
SEO doesn't replace LinkedIn, Google Ads or outbound sales: it makes them cheaper. Campaigns help validate which messages and keywords convert before investing months in ranking them, and the content that ranks gets reused on LinkedIn and in your sales team's emails. We measure every channel with the same yardstick: cost per qualified lead and new opportunities in the pipeline.
The buying cycle is longer and there are several decision-makers. B2B SEO builds content for each stage (problem, solution, comparison, decision) and prioritizes lead quality over traffic volume.
Especially. In B2B you don't need thousands of visits, you need the right ones. Ranking for high commercial-intent terms brings exactly the companies that can buy.
SEO is mid-to-long term, but in B2B a single lead can justify the investment. We build a base that generates opportunities predictably, not one-off spikes.
Yes. B2B SEO works best connected to sales: we align content with the real objections your sales team hears and with your customer's buying journey.
At Navigalium, SEO for a corporate or B2B website of up to 100 URLs starts at €900 a month, excluding VAT, with strategy and execution included. The final price depends on how many services need to rank, how competitive your industry is and how many markets you work in. We publish our prices so you know where you stand before talking to anyone: they're all on our pricing page.
Not always. If few people search in your industry, most of the results come from service, solution and case study pages, which target comparison and decision searches. A blog adds value when your prospects look for technical information before asking for a quote: then each article answers a real question and links to the service page that solves it.
Tell us about your project and within 24 hours we will tell you where the opportunity is and whether it makes sense to work together.
Request SEO review →
