We work your Shopify store's SEO so your collections and products rank where your customer buys. We sort architecture, product pages, content and technical SEO to turn traffic into revenue.
Request SEO review →Many Shopify stores sell through Ads but never build a stable organic channel. The pattern repeats:
Collection pages, the ones that capture buying demand, don't show up where they should.
Product content is nearly identical to competitors'. Google finds no reason to prioritize you.
Variants, tags and /collections/ paths create duplicate content that dilutes ranking.
Stop the ad spend and sales drop. There's no organic base to sustain the business.
We structure collections, subcollections and linking so real demand becomes pages that rank.
We find commercial-intent terms and connect them to the collections and products that can sell.
Copy, headings, metadata and conversion blocks so each URL has a clear role.
Paths, canonicals, variants, duplicates, speed, Core Web Vitals and sitemap specific to Shopify.
We use the Shopify blog to capture pre-purchase demand and reinforce collections.
We connect SEO with revenue per collection and product, not vanity metrics.
No vanity metrics: we measure what turns into revenue.
Traffic from product or category searches, not from your brand name.
Tracking the collections with the most commercial potential.
Revenue attributed to SEO, separate from Ads and other channels.
Conversion rate of SEO traffic vs. other channels and average order value.
Shopify solves hosting, security and the sitemap for you, which is a real advantage. It also makes a few decisions by default that work against a growing catalog. These are the issues we check on every store before working on content.
Many themes link products through /collections/name/products/item paths, while the canonical tag points to /products/item. Google usually copes, but internal links should point to the canonical URL so crawling and authority are not split. We adjust the theme so every internal link uses the clean product URL.
Tags and filters create collection URLs that often have no search demand of their own. We decide which ones deserve to be indexed because people really search for them, and which should stay out of the index so they do not compete with the main collection.
Shopify generates the sitemap automatically, so it lists everything that is published. We check that the sitemap, the canonical tags and the indexing status in Search Console tell the same story, and that variant URLs keep pointing to their main product.
Every app adds code to the storefront. We review which apps load on each template, measure their effect on performance and Core Web Vitals, and remove or replace the ones that slow the store down without bringing sales.
Most themes include basic structured data, but it is often incomplete or duplicated by an app. We make sure each product page outputs one consistent schema with price, availability and brand, so search engines and AI assistants read the product correctly.
Our Shopify SEO services follow a monthly rhythm: quick technical fixes first, then steady work on collections and products. Each cycle starts with data, ends with changes published in the store and leaves a clear record of what was done.
We start with Search Console, analytics and a full crawl of the store. That analysis identifies the collections and products with real demand, the technical issues that hold back indexing and the keywords where you are close to the first page.
We work directly in Shopify: theme templates, collection descriptions, product pages, metafields, redirects and internal links. Every month a batch of URLs is optimized and published, and the next batch is chosen with fresh data.
Your customers also ask ChatGPT and other AI assistants what to buy. Clear collections, complete product data and consistent schema help a Shopify store appear in those answers as well as in Google. For a dedicated project, see our AI visibility service.
A Shopify store with more than 100 URLs starts at €1,500 a month, and stores of up to 100 URLs start at €900 a month, excluding VAT and with no lock-in. The details are on our public pricing page.
Yes, when done right. Shopify is fast and easy to launch, but it leaves many SEO decisions half-done by default: collection structure, URLs, product content and internal linking. That's where we make the difference.
The usual ones: collections that don't rank, product pages with supplier text, under-worked /collections/ and /products/ paths, duplicate content from variants and an underused blog. All fixable.
We use the ones that add real value, but we don't rely on apps to patch underlying problems. First we fix architecture, content and technical SEO; then we automate what makes sense.
It depends on the store's state and the competition. Once the base is fixed and collections and pages are sorted, there are usually visible improvements within a few months.
Usually not. Most SEO problems on Shopify come from how collections, product content and internal links are set up, not from the theme itself. We adjust the templates you already have: headings, internal links to canonical URLs, schema and the scripts each page loads. A theme change only makes sense when the current one is very slow or cannot be edited without breaking it, and in that case we plan the switch so rankings are protected.
Yes. When a store moves to Shopify from another platform, the most common causes of lost rankings are missing redirects, collections that do not match the old categories and product pages that lost their content. We compare the old URLs with the new ones, review the redirects in the Shopify admin and check Search Console to see which pages dropped, so the fixes start with the URLs that brought the most traffic.
Tell us about your project and within 24 hours we will tell you where the opportunity is and whether it makes sense to work together.
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